About HomeVestors® Franchise

HomeVestors® of America, commonly known as We Buy Ugly Houses®, is the number one home buyer in America. Since HomeVestors® began its franchise in 1996, We Buy Ugly Houses / HomeVestors® franchise owners have purchased over 75,000 houses throughout the US. Typically, HomeVestors® franchise owners pay cash for ugly homes that often have their owners in difficult situations. Generally, our franchisees renovate houses and then sell or lease them. This improves neighborhoods in the process and offers great opportunities for first time buyers, renters, and real estate investors. With approximately 800 franchisees independently operating in 45 states, We Buy Ugly Houses® / HomeVestors® commits itself to enforcing high ethical standards and strict systems that result in responsible business practices. We are proud of the service we provide that helps homeowners and people who would like to start their own independently owned and operated business. Read some of our franchisee success stories. solutions-for-ugly-situations

Our #HomeVestors℠ Franchise Model

HomeVestors® offers a low cost franchise opportunity for investors interested in building an independent real estate business. Our unique model includes proprietary software that our franchisees used to assess homes for purchase and renovation. Our franchise opportunity also includes mass advertising billboard campaigns that achieve quick market awareness and direct selling programs that help franchisees identify and locate interested buyers and investors in specific neighborhoods. With ongoing support from HomeVestors® and our development agent mentors, franchisees purchase houses at discount prices. Our franchisees either renovate and sell or renovate and rent properties they buy, which generates a positive cash flow and equity. We Buy Ugly Houses/HomeVestors® franchisees must complete our intensive training program. It incorporates our systems for buying homes as well as good business standards. Our franchisees learn how to deal with homeowners who may be in an ugly situation, how to explain our home buying process, and how to carry out as-is all cash buyout deals that can create a profit for franchisees while helping a homeowner get out of an ugly house.

Honors and Awards


Entrepreneur Magazine has ranked HomeVestors of America on Ugliest House Logotheir “Franchise 500″ list for five years. We have also been ranked on Entrepreneur Magazine’s “Fastest Growing Franchises” for four years. The Franchise Business Review also named HomeVestors® to its prestigious “Top 50 Franchises” list in 2012 for the seventh consecutive year. Opportunity World distinguishes HomeVestors as a well-recognized national brand with a proven training program to help its independently owned and operated franchises succeed in the investment real estate business. Honored as one of the “Hottest 125 Franchises of 2012,” Opportunity World based its criteria on key aspects of franchising such as financial stability, company history, client satisfaction and attitude of current franchise owners.  Also, HomeVestors holds an annual competition for “The Ugliest House of The Year”


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Meet UG the Caveman

We Buy Ugly Houses® / HomeVestors® has one of the most charismatic mascots of any franchise today. UG LEE – UG for short – might have been born in a cave over one million years ago, but he showed up in HomeVestors® founder, Ken D’Angelo’s, dream one night. Ken had many great ideas during his lifetime, but HomeVestors and UG were definitely two of the best. Introduced by Ken to our HomeVestors franchisees in 2003 during our annual convention in Las Vegas, UG’s announcement featured a life-sized dinosaur. UG has his own Facebook page where he enjoys quite a following.

Our Trademark – “#WeBuyUglyHouses℠”

WBUH logoWe Buy Ugly Houses® and #HomeVestors® are registered trademarks of our main company HomeVestors of America, Inc. We defend our trademark vigorously. Although some people say imitation is truly the sincerest type of flattery, HomeVestors® is not flattered at all when other companies infringe on our trademarks, especially “We Buy Ugly Houses®” and “Homevestors®“. We make great efforts to protect our HomeVestors® franchise and franchisees by taking fast legal action against individuals and companies using our trademarks who have no business relationship with us that allows them to do so. We enjoy a 100 – 0 record as we have never lost a trademark infringement action.

Contact Us to Learn More

4-Star-Franchise100x125We would like to speak to you about our We Buy Ugly Houses / HomeVestors franchise, so contact us today by completing our convenient HomeVestors contact form. You can also call us at (800) 704-6992 if you’re interested in becoming a HomeVestors franchise owner, or at (800) 44-BUYER if you would like to learn more about how we can buy your ugly home or sell or rent you a fully rehabbed home at an affordable price.